CIRCLE OF SENSITIVE SOULS
Hypnotherapy Soul, 2023
Scope | Naming and Strategy, Identity Design, Web Design
Shahn has been a marriage and family therapist practicing for over 30 years. In 2023, she began the process of writing a book, recording meditations, and creating a collection of online courses that she could promote alongside her counseling work. To launch her new offerings, Shahn needed an identity and website that could accommodate her increased scope of work, and communicate her specialization in highly sensitive people.
As a long-time resident of San-Juan Island, the imagery for the brand was heavily inspired by Shahn’s affinity for the natural world and the environment of the San Juans. With privacy issues posing a challenge to avilaibility of imagery, I opted to create a symbol set that functioned to differentiate her offerings without the need for a thumbnail image. The organic hand-painted shapes also add texture to the visual system along with a selection of nature photos.
The primary mark was chosen to represent growth, community, and the beauty in pattern recognition both emotionally and in the natural world.
Shahn needed to transform her website from a simple contact page to an in-depth overview of her ideology and offerings with a platform to purchase and download courses. I worked with Shahn and her web developer to restructure and design her website and rewrite her copy to make sure the experience was easy to understand and inviting for those early in their process.
During our initial strategy phase, we created a series of mantras which became the basis for the apparel and sticker designs. She wanted merchandise that would help make students foster a sense of belonging and pride.