2024
Timeline / 10 Weeks
Team / Olivia Oomen, Naomi Pleasure-Park
Each KIT includes our signature sole and the upper style of your choosing. It’s all held together by our flexible cage that’s easy to remove and swap out when you need. It’s just that simple.
The project appeared on display at the Jacob Lawrence Gallery and made use of a repurposed modular structure from Studio Matthews. Each panel was created using reclaimed cardboard to reduce waste created by the exhibition.
Our vibrant and playful identity represents the infinite possibilities with KIT. The primary symbols and patterns are each made using the pieces from the logo mark for some fun and functional adornments. And when it comes to breaking down the facts, the isometric line art clearly communicates while blending into the brand.
The packaging was created with storage in mind, and with an understanding that everyone’s KIT may look different. Each component nests beneath the next, encouraging shoppers to store their spare parts in a tidy stack.
The catalogue shows off each seasons’ upper styles and also includes a guide to our gender-free sizing system. We make sizing and swapping easy, so you can focus on fit.
Our final project was to be displayed in person at the gallery, so although we initially explored web design and animation, we pivoted away from renders and digital deliverables and towards tangible prototypes—using the in-person setting as a creative constraint to guide our storytelling.