KIT
University of Washington*, 2024
Team | Olivia Oomen, Naomi Pleasure-Park
Scope | Identity Design, Exhibit Design, Publication, Photography
KIT is a modular shoe system created to address the footwear industry’s sustainability crisis. Balancing self-expression with environmental responsibility, the three‑part system can be quickly separated to swap out styles, also making repair and recycling much simpler. Highly functional without sacrificing style, KIT helps you feel good about your footprint.
*KIT is a conceptual brand created as a capstone project at the University of Washington
Each KIT includes the signature sole and an upper style of your choosing. It’s all held together by a flexible cage that’s easy to remove and swap out when you need. It’s just that simple.
Embracing modularity
The project appeared on display at the Jacob Lawrence Gallery and made use of a repurposed modular structure from Studio Matthews. Each panel was created using reclaimed cardboard to reduce waste created by the exhibition.
Our vibrant and playful identity represents the infinite possibilities with KIT. The primary symbols and patterns are each made using the pieces from the logo mark for some fun and functional adornments. And when it comes to breaking down the facts, the isometric line art clearly communicates while blending into the brand.
Shoes for everybody
The catalogue shows off each seasons’ upper styles and also includes a guide to our gender-free sizing system. We make sizing and swapping easy, so you can focus on fit.