Valentine Slab is a typeface inspired by hand-painted signage for Dr. Pierce's Golden Medical Discovery. Pierce's patent medicines gained popularity during the late 1800s when the business was taken over by his son, Valentine.
My teammates and I spent 10 weeks drawing each letterform by hand, and making refinements, expanding upon our original prompt. We aimed to preserve the vintage charm of the original painted sign, while bringing it into the present with cleaner lines and uniform shapes.
Created in collaboration with Jacinda Chu, Parker Crotty, and Natalie O'Rourke.