PACIFIC NORTHWEST QUILT & FIBER ARTS MUSEUM
University of Washington*, 2023
Scope | Identity, Typeface Design
The Pacific Northwest Quilt & Fiber Arts Museum (PNQFAM) is a small art museum located in La Conner, WA. Brought about by the local quilting community, PNQFAM strives to enrich and inspire, honor cultural traditions, and celebrate the creative spirit. This identity redesign aims to better represent the organization’s values and mission while appealing to a wider audience. The final solution invites new generations to take interest in the tradition and craft of quilting, while honoring the museum’s heritage.
*This is a conceptual rebrand created for a class project at the University of Washington
The primary mark consists of four patterned quarters, which symbolize the four permanent collections at the museum. Each pattern grows one degree smaller in scale to represent the knowledge and craft being passed down from generation to generation. This traditional quilt block is used throughout the brand system, each piece coming together to make a more impactful whole, signifying community and the process of fibres and textiles being pieced together to create finished artwork.
The alternate brand mark pays homage to the historic Gaches Mansion, the 133 year old Victorian house the museum calls home.
The alternate brand mark pays homage to the historic Gaches Mansion, the 133 year old Victorian house the museum calls home.
For use in large applications such as exhibition titles and social media announcements, I created a custom typeface using the same shapes from the main mark as my building blocks. The letterforms are based off of the second display typeface, VTC DuBois, so that at smaller sizes the type remains uniform. This dynamic custom type maintains the established brand patterns, but in a fresh and unexpected application that invites new audiences to take interest in the tradition of quilting.
Logo Concept Sketches