SARAH KLASSEN



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YURI’S NIGHT


The Museum of Flight, 2026
Scope | Identity Design, Event Signage and Wayfinding, Digital and Print Ad Campaign, Merchandise Design
 

Yuri’s Night is an annual dance party held at The Museum of Flight celebrating the anniversary of the first human space flight. Designed to entice both the high-energy EDM festival-goer and the curious aerospace enthusiast, the 2026 identity features custom illustrations of the spacecraft and equipment used by Yuri Gagarin on his 1961 mission.

The 2026 identity was created to invite attendance outside of the Museum’s typical demographic while honoring our existing audience. The color palette and technical aesthetic appealed to those interested in dance events while aerospace enthusiasts could proudly identify each of the artifacts featured on the poster.


Event Signage

Aside from drawing a crowd, the event visuals also functioned to create an immersive and cohesive on-site experience. I created a visual system that could flex across advertising and event signage and also blend seamlessly between digital and print applications.



“Been seeing the great marketing for Yuri’s Night already and it looks great! I used these new campaigns as examples to our marketing team as to what a great 21+ promotion campaign looks like. Props to your marketing team!”

—Event Vendor